Campaign Development 30/05/2017

Innovation as Communication

Name decided for project:

The Green Room

Our reason behind the name is linking to the environmental factor of the project and the design of the product/ service. Also the similarity of an actual green screen, you know its there but in the outlook you don’t generally see it.

Idea’s for our film:

  • Can be a clear plastic box just for ease
  • Mason jar with a tube between them
  • Small scale

Job roles:

  • Jayden: Script
  • Jaymie: Storyboard
  • Me, Khubrooh & Molly : Logo and brand design
  • Hannah & Jade: Listing and sourcing materials needed to film


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Reflecting on this we decided as a group the tone of voice we were deciding to go for was a mixture of punchy and serious. Attempting to re-wording the script this is what the outcome was. 

An example of the tone of voice we are aiming for is similar to the MTV- Don’t f*ck the ocean, do it with yourself

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Logo options:



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Logo 1
Screen Shot 2017-05-30 at 13.49.11
Logo 2


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Logo 3


Screen Shot 2017-05-30 at 13.56.33


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After voting for the script and logos we decided upon these for our video:

Screen Shot 2017-05-30 at 13.56.33Screen Shot 2017-05-30 at 13.54.44


Our script classes as a visual script/ storyboard therefore we just added stock images so the narrative was clear and precise.

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List of materials needed for filming:

Jade: jars

Khubrooh: plants & camera

Molly & Hannah: cigarettes

Me: clear bendy straw/ tube

Jayden: camera

Filming plan:

We plan to film our content on 01/06/2017

Using the jars, straws, cigarettes and 2 plants we plan to visually show and replicate our product/ service during our film

Due to the time period we are going to use 2 plants that ideally will look identical however we will buy one that looks ‘alive’ and one that looks less ‘alive’ in order to show the progression/ development over time due to the smoke caused by the cigarette. The voiceover also needs to be recorded.

Visual representation of what we will be filming

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What we need to do collectively:

  • Bring in props
  • Film
  • Record voiceover
  • Edit footage together
  • Music- goes in at the end

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